Workshop-urile se vor desfasura in paralel

Workshop I

Kit-ul omului de PR in 2012

Un workshop de upgradare la problemele si tendintele actuale ale industriei de PR, care va atinge zonele de:
• Brand Communication
• Creativity
• Crisis management
• HR & Legal issues
• Digital.

Workshop II

Corporate Social Media

Un workshop despre cum social media "afecteaza" viata unei companii, ce atinge aspecte precum:
• Internal communication
• Crisis management
• External communication
• Reputation management