27 FEBRUARIE 2020 // JW MARRIOTT GRAND HOTEL // BUCURESTI
VEZI PROGRAM

Program

  • 08.00 - 09.00
    INREGISTRAREA PARTICIPANTILOR
    Cafeaua, croisssantul si locul preferat ii asteapta pe cei mai matinali dintre participanti.
  • 09.00 - 11.00
    CONFERINTA 1
    Debate: Driving Brand Growth Through Purpose

    Companiile care sprijina o cauza sau se implica in problemele societatii sunt mai puternice astazi. Se vede in business-ul lor. Cauzele importante vin adesea din ‘inima’ organizatiei fiind apreciate si sustinute de consumatori si de angajati. Mai mult ca niciodata, oamenii isi doresc ca brandurile sa abordeze probleme de actualitate si sa vina cu solutii acolo unde pot aduce schimbari sau imbunatatiri care conteaza.

    Vorbitori
    LUCIAN MINDRUTA
    FOUNDER, MEDIAREADY.NET
    SORANA SAVU
    SENIOR PARTNER, PREMIUM COMMUNICATION
    IRINA RONCEA
    DEPUTY MANAGER DIRECTOR, GOLIN ROMANIA
    ALEXANDRU PAIUS
    SENIOR PARTNER, IMAGE PR
    STUDIU SPECIAL
    A Purpose-Driven Brand Is A Winning Brand
    FLAVIA BOBEI
    ALTERNATIVE RESEARCH SOLUTIONS MANAGER, UNLOCK RESEARCH
  • 11.00 – 11.30
    PAUZA DE CAFEA
  • 11.30 – 13.30
    CONFERINTA 2
    PR 2025: What PR Pros should do in the next 5 years

    Trecem printr-o perioada plina de transformari, iar relatiile publice au in fata noi provocari si oportunitati deopotriva. Noul deceniu a inceput cu mari asteptari din partea publicului, mai vocal astazi ca oricand. Cum se adapteaza companiile? Ce vor face comunicatorii? Ce idei pot starni creativitatea si ce tactici pot imbunatati strategiile? Aceste intrebari si altele isi vor gasi raspunsul in aceasta sesiune.

    PR Upgrade - The co-creation factor in the fast-moving digital world
    Kim Castro
    HEAD OF DIGITAL, KETCHUM BRUSSELS
     PR Inspiration - Teaching old brands new tricks
    IOANA MANOIU
    MANAGING PARTNER, GMP PR
     PR Disruption - Survival Tips For What Comes Next
    OANA BULEXA
    MANAGING PARTNER, MSL THE PRACTICE
     PR Update - How to win the hearts and minds of the generation that expect it all?
    Alex Cotet
    Scenarist & Regizor, Sector 7
    Raul Gheba
    Copywriter & Comedian
  • 13.30 – 14.30
    PAUZA DE PRANZ
    Urmatoarele sesiuni se vor desfasura in paralel, in 3 sali
  • 14.30 - 18.00
    TRACK A - GO DIGITAL
  • 14.30 - 16.00
    Sesiunea 1
    New Tactics in Social Media Communication

     How To Be A Social Media Rockstar on Faceook
    CRISTINA SAVUICA
    CHIEF HAPPINESS OFFICER, LUGERA-THE PEOPLE REPUBLIC
    You Better Get Ready - Experiential Campaigns Will Change Everything
    LAURA MIHAILA ANDREI
    HEAD OF MARKETING, BCR
     Tema in curs de confirmare
    Vorbitor
    in curs de confirmare
  • 16.00 - 16.30
    PAUZA DE CAFEA
  • 16.30 – 18.00
    SESIUNEA 2
    Mastering the New Media Trends

    Developing Successful Influencers Campaigns… Without Selling Your Soul
    COSTIN COCIOABA
    INFLUENCER MARKETING MANAGER, 2PERFORMANT.COM
    What is Underestimated in Mass Media? The Quality Factor!
    IULIAN ENACHE
    EDITOR-IN-CHIEF, LIBERTATEA
    Podcasts - Changing the way we think about success for brands, content, and marketing
    DRAGOS STANCA
    MANAGING PARTNER, THINKDIGITAL
  • 14.30 - 18.00
    TRACK B - INSPIRE
  • 14.30 - 16.00
    Sesiunea 1
    Turbo-charge your PR Strategy

    Branding The CEO - Why It Matters Now More Than Ever
    SORANA SAVU
    SENIOR PARTNER, PREMIUM COMMUNICATION
    Hot Tactics - Brand Initiatives That Appeals to the Fast-Forward Generation
    OCTAVIAN GHEORGHE
    HEAD OF SOCIAL MEDIA, GMP PR
     Tema in curs de confirmare
    Vorbitor
    in curs de confirmare
  • 16.00 - 16.30
    PAUZA DE CAFEA
  • 16.30 – 18.00
    SESIUNEA 2
    Creative Case Studies to Learn from

     Tema in curs de confirmare
    CRISTINA HANGANU
    COMMUNICATION & CSR DIRECTOR, LIDL ROMANIA
     User generated sustainability: How to ensure high level commitment with the final consumer?
    LORE IANUS
    CSR SENIOR CONSULTANT, GRAFFITI PR
    CRISTINA IANCU
    GROUP CREATIVE DIRECTOR, GRAFFITI PR
     Tema in curs de confirmare
    Vorbitor
    in curs de confirmare
  • 14.30 - 18.00
    TRACK C - EDUCATE
  • 14.30 - 16.00
    Sesiunea 1
    New Tactics in Corporate Communication

    Credem ca Educatia va fi o prioritate nationala in scurt timp si un raspuns firesc la lipsa de forta de munca de pe piata, pe care o simtim cu totii. Brandurile care ai pariat si pariaza pe educatie in campaniile lor corporative contribuie decisiv la cresterea calitatii mediului educational din tara. In plus, asocierea cu un subiect arzator in societatea romaneasca, aduce companiilor implicate un plus de imagine si mai ales satisfactii ce depasesc clasicii KPIs din corporate communication. Participati la o sesiune plina de know-how si studii de caz cu rezultate exceptionale.

    How to Actively Approach Major Needs in Education
    LAURA MOISIU
    SENIOR CONSULTANT, GRAFFITI PR
    Can Companies Play a Role in Education? And Why Should They Be Involved?
    INA SOLOMON
    CSR & CORPORATE SPONSORSHIPS, UNICREDIT BANK
    Building models for the future
    AURA STAN
    COO, TEACH FOR ROMANIA
Program in curs de actualizare. Pentru agenda completa, va rugam sa verificati periodic aceasta pagina.
PR Forum aduce o serie de avantaje partenerilor, contribuind la pozitionarea brandului, determinand asocierea acestuia cu specificul evenimentului si oferind oportunitatea de a interactiona direct cu persoane importante pentru companie.

Organizer

Partner

Platinum Agency Partners

Gold Agency Partners

Silver Agency Partners

Cu sprijinul
Media Partners